The holding company will leverage Intelligence Node’s artifical intelligence know-how to provide clients with real-time product and market insights.
IPG acquires commerce marketing company Intelligence Node Read More »
Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes.
BetMGM hires CMO to accelerate momentum in growing betting industry Read More »
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.
Omnicom acquires IPG to create advertising agency behemoth Read More »
New chief marketer Thomas Prather says the fast-casual chain was “adrift” after adjustments made during the pandemic period.
Smashburger’s CMO on righting the brand’s course with a new visual identity Read More »
A new advertising star is born, and her name is Luna. The female primate–created through a mix of live-action and computer-generated images–leads viewers through 3 billion years of Earth’s history in a lushly cinematic three-minute commercial for the Royal Ontario Museum. Oh, and she sings a heart-wrenchingly beautiful aria from the Italian opera “L’elisir d’amore.”…
Watch 3 Billion Years of Natural History Unfold in 3 Minutes Through a Chimp’s Eyes Read More »
Puma is giving Manchester City fans the chance to design the team’s third kit for the 2026 season, using artificial intelligence to bring their creative visions to life. The initiative lets fans generate custom designs, with the final kit selected through a mix of fan votes and expert judging. The winning design will be worn…
Puma Kicks Gen AI Into Gear, Letting Fans Design Manchester City’s 2026 Kit Read More »
Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning…
Three quarters of marketers increasing investment in brand ambassador programs Read More »
What triggered the sell-side curation craze? Curation is fundamentally a reaction to programmatic’s worsening queries-per-second problem. That’s according to Joe Root, CEO of Permutive, a DMP that offers curation services. There are too many SSPs in the market, Root said. So DSPs throttle bid requests from SSPs to keep their data processing manageable. “Say a
Permutive’s CEO Breaks Down The Programmatic Market Dynamics Driving Curation Read More »
“Transparency” is a word that gets tossed around a lot in the data-driven advertising industry, usually because it’s lacking. Brands don’t know where their ad dollars go. The programmatic supply chain is basically an enormous bowl of pea soup. And principal-based buying is par for the course at the agency holdcos. But transparency is also
Reflecting On The FTC’s Latest Settlements With Sellers Of Sensitive Location Data Read More »
Tick, Tock, TikTok A US federal appeals court has rejected a suit brought by TikTok and some prominent creators who had argued that the law enforcing a ban or sale of its app is an infringement of the First Amendment. The law was passed earlier this year after legislators were briefed regarding alleged national security
Is This TikTok Ban Thing For Real?; What Netflix Wants For Christmas Read More »
