Marketing

There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Google’s decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making. It was a […]

Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the White House won’t change those goals to any meaningful degree. But that’s not to say advertisers’ investments won’t change depending on the direction of federal policy. There are key variables that affect growth in advertising

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week. The post Disney Scores With Sports; Video Currencies Compete For Market Share At CES appeared first on AdExchanger.

TikTok may be facing a potential existential crisis here in the U.S., as a Jan. 19 deadline approaches which could possibly see it shut down or sold to another company. But that’s not stopping Omnicom Media Group from expanding its partnership with the popular social video platform, as the holding company focuses on a series

Yahoo has entered ad tech’s curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity.   It’s a positioning it hopes will differentiate it from rival demand-side platforms, such as The Trade Desk, claiming its approach can help simplify the growing complexity of the

This edition of the daily CES Briefing looks at how the agentic era of AI looms over CES and then recaps a session that highlights the underlying issue of everything becoming an ad network. The artificial intelligence age is passing into the so-called “agentic” era, in which large language models power tools that can take

Generative AI was a big part of marketing discussions throughout 2024, as brands and agencies became eager to invest in AI tools to do everything from creating internal workflow efficiencies to producing consumer-facing ads. These discussions will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for

This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025. The year-in-preview Honey’s boo boo Netflix’s newest sports deal, Google’s tracking change, Hollywood’s hard times and more The year-in-preview If 2024 felt less monumental than recent years when it comes to the TV,

As a potential U.S. TikTok ban grows near, creators are adjusting their approach to partnership contracts to avoid being left holding the bag if — or when — the platform goes down. Although the United States’ impending TikTok ban is not slated to take effect until Jan. 19, it’s already threatening some creators’ brand partnership

If anything is clear for 2025, it’s that the cracks in an already fragmented social media landscape are only getting deeper. This year, marketers might be willing to slowly walk away. “The social media landscape of 2025 will be a difficult place for brands to navigate, harder to monitor, and therefore less appealing to sink