Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Every Time A Bell Rings, An RMN Gets Its Wings appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Holdcos Are Letting Go Thursday was busy at Interpublic Group. First, IPG sold Huge, one of its two major digital agencies, to a PE firm, and put the other, R/GA, up for sale, Ad Age reports.  Then IPG announced its acquisition of

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This year has marked yet another in which social media has been a dominant part in the conversations about marketers’ strategies and spending. To find out just how the year turned out for the various platforms, Digiday+ Research looked

One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots. At the AWS Reinvent cloud conference in sin city, Amazon debuted a suite of six foundation models called Nova. The new models include a text-to-text model designed for speed, and three multimodal models that can understand

Supply path optimization needs optimizing.  The umbrella term for programmatic ad-buying upkeep has been around for more than a half-dozen years. In that time, SPO has increased in importance. Programmatic reselling has become more rife, ad tech has become more commoditized, and last year’s MFA mania called into question how much insight – not to

As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices there as it could impact billions of dollars in creator revenue. “It’s a significant shift that could redefine how brands engage with audiences and how social platforms operate,” said Jessica White, vp

Libie Motchan wants more transparency from Meta.  Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its business, is trying to figure out why her brand has been flagged as part of Meta’s upcoming policy change for health and wellness brands. Communication with the platform

This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. 01 WTF is geo-based omnichannel measurement? Marketers need a long-term solution for cross-screen measurement that delivers the results advertisers are accustomed to without getting lost in siloed inefficiencies or proxy metrics. As new programmatic

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.