Former Fox Corporation and News Corporation chairman Rupert Murdoch has lost his bid to alter his family trust. The New York Times reported on Monday that a Nevada commissioner ruled against the Australian media titan, who had hoped to consolidate control of Fox News Media under his son, Lachlan Murdoch. The younger Murdoch currently serves…
Rupert Murdoch Fails in Attempt to Alter Family Trust Read More »
Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low.These threat actors buy and sell exploit kits and malicious software on the dark web, and AI is key in building out new attacks. AI is also useful in creating bogus creatives and landing pages, ensnaring
Why advertisers and media companies need to take malware threats seriously Read More »
Abby Roulston, vp of marketing, Blis As the end of the year approaches, businesses are taking stock of what works and what doesn’t to make room for transformative opportunities. For the advertising industry, that means acknowledging the advertising approaches and methodologies holding it back, such as dependency on third-party cookies and IDs, reliance on proxy
The new era of digital is outcome-focused and geo-powered Read More »
Another big ad industry acquisition? Truly, it’s a Christmas miracle. On Monday, massive agency holding company Omnicom announced that its board of directors have unanimously approved a deal to acquire Interpublic Group (IPG), itself a holdco of several major agencies. The post Omnicom Makes Play to Become Biggest Hold Co After Acquiring Interpublic Group for
The holding company will leverage Intelligence Node’s artifical intelligence know-how to provide clients with real-time product and market insights.
IPG acquires commerce marketing company Intelligence Node Read More »
Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes.
BetMGM hires CMO to accelerate momentum in growing betting industry Read More »
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.
Omnicom acquires IPG to create advertising agency behemoth Read More »
New chief marketer Thomas Prather says the fast-casual chain was “adrift” after adjustments made during the pandemic period.
Smashburger’s CMO on righting the brand’s course with a new visual identity Read More »
A new advertising star is born, and her name is Luna. The female primate–created through a mix of live-action and computer-generated images–leads viewers through 3 billion years of Earth’s history in a lushly cinematic three-minute commercial for the Royal Ontario Museum. Oh, and she sings a heart-wrenchingly beautiful aria from the Italian opera “L’elisir d’amore.”…
Watch 3 Billion Years of Natural History Unfold in 3 Minutes Through a Chimp’s Eyes Read More »
Puma is giving Manchester City fans the chance to design the team’s third kit for the 2026 season, using artificial intelligence to bring their creative visions to life. The initiative lets fans generate custom designs, with the final kit selected through a mix of fan votes and expert judging. The winning design will be worn…
Puma Kicks Gen AI Into Gear, Letting Fans Design Manchester City’s 2026 Kit Read More »
