Marketing

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. […]

Marketing has an uncomfortable habit we rarely acknowledge: We’re addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives growth; they were built to sell advertising. Somewhere along the way, we let them become the decision system for the

Marketers and brands are shifting their focus toward platforms and techniques that go beyond traditional paid media and broad social feeds. Two recognitions this month — one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider — show how niche platforms and search behaviour shaped by artificial intelligence are becoming central to…

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC’s investigation into media credibility groups continues. The post Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now appeared first on AdExchanger.

As YouTube moves further upstream for TV ad dollars, it’s careful not to weaken the lower, mid-funnel mechanics that make those budgets defensible. Google’s sales reps are now being incentivized to prioritize pitching YouTube, according to three ad execs Digiday spoke with in exchange of candor for anonymity. In those pitches, YouTube, especially its Demand

Can the carrot of better empirical measurement, as opposed to the beat of a political drum, woo advertisers back to news content? For much of the past decade, brands’ retreat from advertising next to news content has been framed as a means of risk mitigation in response to political polarization, as well as to other

The Super Bowl may be over, and the Winter Olympics already underway, but sports continues to be the red-hot domain in media. Alright, the other hot domain — right after AI.  The agency holding companies seemingly understand the magnitude of what’s happening in sports and are marshaling their teams to take full advantage of that

AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned. This year’s game made that distinction clearer than ever. The ads that generated real reaction were not