Marketing

Microsoft Advertising is preparing an open pilot of AI Max for Search campaigns in May, as the company adds more advertising, analytics, and commerce tools across Bing, Copilot Search, and Copilot Answers. AI Max uses artificial intelligence to support expanded query matching, asset personalisation, and URL routing for search campaigns. Microsoft said the tool is […]

Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference

The next phase of growth for the digital advertising industry is increasingly being built on a familiar foundation: small- and medium-sized businesses, with several scaled platforms using this week’s POSSIBLE conference to flaunt their wares. But this time, the battleground is CTV, with Meta evidently looking to put its Audience Network model to work on

Stagwell has picked its dancing partner to shape its approach to agentic media buying.  The company is set to work with The Trade Desk to embed AI agents built with its Koa software into the agency network’s ad tech stack, making the companies the latest industry players to pair off in search of an advantage.

Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives — become the tool they can’t work without. Though Firefly, the tech firm’s AI tool for content creation, launched three years ago, the company is now squarely focused on pulling creators under its umbrella. It just launched a

Subscribe: Apple Podcasts • Spotify Netflix’s ad business is starting to look less like an experiment and more like a serious contender for ad budgets. The streaming giant is striking deals via new upfront structures, expanding its ad tech and rolling out unique content opportunities.  All said, Netflix is aiming to build a bigger, more

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.