Marketing

Two startups team up to help brands target TV viewers based on what – and where – they buy. Meanwhile, TikTok remains in will-they-won’t-they purgatory. The post Fighting RMN Fragmentation; TikTok’s Fate Hangs In The Balance appeared first on AdExchanger.

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024. Media execs focused on growing engagement, subscriptions, direct ad revenue and reach Meta is bringing back political content, Time staffers are concerned about coziness with Trump and

Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients better fine-tune their investments and messaging across the CTV space.   As with all its other partnerships this

For most advertisers, programmatic advertising is a one-stop shop: log into a demand-side platform (DSP), place your bids and call it a day.  Mars Petcare, however, is doing things differently. When it comes to CTV, it’s using a supply-side platform — the tool publishers normally use to manage ad sales — to buy ads directly,

This edition of the daily CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect with streaming ad data. 10 Questions with Stagwell’s Mark Penn AI is one backdrop for this year’s Consumer Electronics Show. But the Omnicom-Interpublic

After spending much of 2024 recovering from a down period, esports industry executives are stepping on the gas in anticipation of a growth year in 2025. In 2023, advertisers and investors alike jumped ship from competitive gaming, leading to the so-called esports winter, a period in which esports organizations consolidated or pivoted to new business

The creator economy is gearing up for significant change over the next year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content. As a whole, the creator economy continues to significantly transform, moving beyond simple influencer marketing to a more complex and integrated

Netflix’s Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S. viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. In the short term, that performance will defuse industry concerns over the service’s ability

The phrase “just because we can doesn’t mean we should” applies at the Consumer Electronics Show (CES) in Las Vegas, where it’s easy to get overwhelmed by the potential of so many new products and gadgets (not to mention all the flashing slot machines). But for Morgan Pomish, head of innovation solutions at Publicis-owned digital