Monday’s news of the proposed plans to combine Omnicom and IPG has already revealed what will surely be the biggest advertising story heading into 2025 — although surprises do seem to happen often in this industry. While the deal’s official close is still a long way off and there may be regulatory hurdles to clear […]
Who are the winners and losers of Omnicom’s proposed acquisition of IPG? Read More »
The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more.
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition Read More »
Omnicom’s potential acquisition of Interpublic Group (IPG) was one of the biggest buy-side consolidation stories in years. But what does the pending merger of two major ad agency holding companies mean for the sell side? Publishers who spoke to AdExchanger expect the agencies will eliminate redundancies in their tech stacks as they consolidate, which could
Publishers Aren’t Sweating The OMG/IPG Merger Read More »
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
TikTok Shop sales surpass $100M on Black Friday Read More »
Industry insiders predict that Omnicom Group’s takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world’s largest advertising group. The new company will be called Omnicom, and leadership anticipates it…
The Creative Agencies to Watch in the Omnicom-IPG Merger Read More »
Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed. In this
When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency Read More »
Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap into growing fandoms.
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up Read More »
It’s the most wonderful time of the year – and also one of the most expensive from an advertising standpoint. But just because it’s pricey to acquire new customers during the holiday season doesn’t mean brands should pull back, said Scott Kramer, VP of growth at AS Beauty, a holding company for luxury cosmetics and
How AS Beauty Keeps Hitting Its CAC Targets Even During The Holidays Read More »
The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations.
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’ Read More »
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
Roku will cover the cost to turn branded social content into CTV ads Read More »
