Marketing

While AI technology continues to gain traction in retail, many consumers remain unconvinced of its benefits with 53% of respondents viewing the use of AI-driven personalisation as having no impact on their overall shopping experience, recent research by Zoho survey has revealed. AI is increasingly being embraced by retailers, from the store floor to behind-the-scenes…

Omnipublic. Intercom. OPG. Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s particularly important for commerce and retail media. MOAR Scale Marketers are coming back around to the benefits of scale in ad vendors. Retail media and

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like “curation” captures the ad industry’s imagination, it only makes sense for a marketing trade org to lean into that branding. And the Tech Lab has been

Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone? The post The Kroger-Albertsons Merger Is No More; Say Hello To CNBC+ appeared first on AdExchanger.

This week’s Media Briefing analyzes nine publishers’ workforce demographics reports released this year. The results were an even split: efforts stalled at a third of the companies analyzed, while another third made improvements and the remaining third’s staff diversity worsened. Three out of the nine publishers haven’t moved the needle on the overall diversity of

Bluesky has entered the classic platform rite of passage: wooing publishers.  Facebook, Snapchat, Instagram, TikTok — they’ve all tried the same play over the years, luring attention-grabbing content that keeps eyeballs glued. “Having publishers helps to make your platform a go-to place for news,” said Daoud Jackson, senior analyst at Omdia. “Having authoritative news means

Ever since whispers surfaced about Omnicom making moves to snap up rival IPG Ryan Kangisser’s phone has been practically vibrating off his desk for clarity on what this means for the industry. As chief strategy officer at Mediasense, the media advisory firm tasked with untangling this industry’s endless plot twists, he’s someone marketers call when

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We established earlier this week that publishers are moving away from third-party cookies with or without Google. But when it comes to marketers, it turns out they’re a lot more hesitant to let go of cookies than their publisher