Marketing

CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

Last month, Hyundai restructured its marketing department. The auto manufacturer eliminated the chief marketing officer role and split those responsibilities into two separate jobs: creative and performance. The move has precedent, says Angela Zepeda, Hyundai’s former CMO – and now its chief creative officer – on this week’s episode of AdExchanger Talks. Numerous other brands, including Wells

With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Plus Surplus The rise of subscription and membership-based app businesses has opened the door to a new type of partnership. Disney and Uber, for instance, are natural partners. Starting a 30-minute ride? “Here’s an episode.” Facing a long commute? “Try this movie.”

Criteo is in M&A talks with Skai, a company formerly known as Kenshoo, with the negotiations potentially leading to a deal worth hundreds of millions of dollars, according to sources as the France-based outfit looks to position itself as a retail media specialist. The two companies have been in talks for some weeks, indicating negotiations

Retail media networks have been getting a lot of attention lately, touting first-party data to marketers desperate to get as much personal data as they can to better target shoppers. All the hype, however, caught the attention of the Federal Trade Commission last month, which announced that it was looking into how that customer data

This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses. The business of TV streaming Former YouTube CEO’s passing, Netflix’s NFL production plans, Instagram’s new main metric and more The business of TV streaming If there’s ever going

2024 has been a period of considerable change for the gaming industry. Halfway through the year, publishers and tech giants alike are still struggling to adapt to gamers’ changing consumer habits. Although the layoffs that plagued gaming companies in the first half of the year have slowed somewhat, the bleeding has continued — most notably

As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts. Because if there’s one thing that’s true in the world of influencers, it’s that