Marketing

Omnicom’s proposed plan to acquire Interpublic Group, revealed at the beginning of this week, has thrown the advertising business into disarray. It’s also thrown a spanner in the works for marketers who are currently in the middle of agency reviews. CMOs already have to weigh up agencies’ tech savvy, their media buying capabilities and, in […]

There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome. Recent legal filings in a case against IPG’s data warehouse Acxiom and performance marketing agency Kinesso give a timely glimpse into allegations of the IPG companies allegedly

This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek for marketers. The buying stages — discovery, consideration, decision and purchase — remain intact, but rarely linear. Consumers will move

Jessica Dudley, vp analytics and operations, Liftoff and Jason Hicks, gm of measurement solutions, Kochava Streaming apps are rapidly becoming a staple for households worldwide, with the U.S. market leading the way. According to a Forbes report, Americans spend an average of $46 on streaming services monthly. An incredible 99% of U.S. households subscribe to

Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand awareness, it’s time for a serious rethink. Streaming TV is rewriting the rules of the game, democratizing access to the “big

Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall. The post Running the Numbers on Omnicom-IPG appeared first on AdExchanger.