Marketing

Today’s marketers face the dual challenge of delivering immediate results and fostering long-term customer loyalty. Meeting those demands requires more than just tools; it demands innovation and flexibility. In its latest report, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers, Intuit, the company behind popular applications like TurboTax, QuickBooks, and Mailchimp, delves into these challenges. Based… […]

The advertising industry is abuzz with the potential of shoppable television. But the concept of buying something directly from your television isn’t new; it began back in the ’80s with channels like QVC and HSN. The post Macy’s Made A Shoppable TV Special For Black Friday – Here’s How It Went appeared first on AdExchanger.

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is with a holiday marketing campaign – something Sonos hadn’t done for years. So the brand went big this year

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘Deal ID, Please.’ appeared first on AdExchanger.

Cleaning the programmatic supply chain is slow going. Plus, Shopify’s ecommerce ad product will soon be available to all Shopify merchants. The post Cleaning The Supply Chain, Slowly; Shopify Gets Into Ads, Also Slowly appeared first on AdExchanger.

After selling First We Feast following the sale of Complex earlier this year, BuzzFeed has come close to breaking even on its 2021 acquisition of Complex Networks. Investor analysts are describing the deal as a good sign for the media M&A market — which itself is an indication of how ugly that market had become. A

Elon Musk’s social media platform X is once again chasing ad dollars around video content — this time armed with some official (though still unverified) stats. According to internal data from the platform shared with marketers, video views have grown 40% year over year in 2024, surpassing 8.3 billion total views. That’s a slight bump

The Holiday or Xmas Party season intuitively leads to thoughts of revelry, marking the end-of-year cadence whereby those contributing to a common cause are thanked for their efforts, and standout performers are acknowledged. Reach out to me direct Jon Walsh, AdTechChat However, as many HR managers can attest, such affairs can also be fraught with

Omnicom’s proposed plan to acquire Interpublic Group, revealed at the beginning of this week, has thrown the advertising business into disarray. It’s also thrown a spanner in the works for marketers who are currently in the middle of agency reviews. CMOs already have to weigh up agencies’ tech savvy, their media buying capabilities and, in