Marketing

This story was originally published by sister site, Modern Retail. Last July, the period care brand Viv saw its monthly traffic spike by 400%, which “came out of nowhere,” according to Viv’s marketing and design director Kelly Donohue. After some digging, Donohue discovered that the jump in traffic was driven primarily by Google Gemini and […]

As of today, Jan. 15, Walmart has doubled down on its push into the metaverse by launching Zepeto’s first-ever e-commerce experience for physical goods. Zepeto is a digital avatar creation platform that allows its user base — which skews female and is roughly 70 percent Gen-Z, per Walmart and Zepeto — to create and share virtual experiences

This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year. Nextflix Venu’s shutdown, creators’ AI deals, TikTok’s ban likelihood and more Nextflix If Netflix’s Christmas Day games were a touchdown — and

We want to hear your thoughts on the potential TikTok ban. Take our brief survey. The likelihood of a future without TikTok is getting more real as the deadline to sell or be banned in the U.S. is just days away. While Tiktok’s future hangs by a thread, brands that rode a wave of virality

This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns. For instance, the Financial Times is a nominee