Marketing

This year has been a series of highs and lows for Zeta Global. In October, the martech provider and data cloud, which went public in 2021, acquired email marketing and identity company LiveIntent for $250 million. That was a high. Less than a month later, Zeta was the subject of two withering short seller reports

Curation continues to gain momentum in our industry, yet the current dialogue seems to be missing some important nuance.  On one side, the value argument for curation highlights its ability to refine audience targeting, increase efficiency and reduce waste, creating more meaningful connections between brands and consumers.  Meanwhile, the ad network argument emphasizes the role

Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads. The post Five More Weeks Of TikTok; Begun, The OS Wars Have appeared first on AdExchanger.

2024 feels like a year that can be split in two: In the first half we saw some expected marketing trends panning out in expected and unexpected ways (Google’s cookie confusion, retail media obsession and generative AI). In the second half, however, it feels like marketers were in the midst of a recalibration of culture,

If you’ve worked in marketing or media in some capacity over the last 25 years, there’s a chance you’ve come across Kevin Wassong, who seemingly knows everyone in the business thanks to his long agency resumé.  Since January, Wassong has been working with Greg McConnell, a longtime friend and fellow industry colleague with experience running

AI search engine Perplexity introduced a new revenue share model back in July, amid the wave of deals between AI tech companies and publishers this year. But the way Perplexity is sharing ad revenue with publishers depends on a number of factors, according to information from Perplexity and conversations with five publishing execs, who declined

Influencer companies have been muscling into the talent management business recently — and now they’re hoping to make use of artificial intelligence and connected TV gimmicks to entice talent managers and brands to broker more creator deals on their platforms. Two agency groups have recently added new services to expand their share of this growing

This story was first published by Digiday sibling WorkLife Corporate diversity, equity and inclusion programs came under fire in 2024 in the aftermath of the U.S. Supreme Court banning race-based college admissions in June 2023. While that decision was limited to universities, the effects rippled into corporate America throughout 2024. Since then the state of

Subscribe: Apple Podcasts • Spotify Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist — making moments themselves as opposed to retroactively marketing around them. That’s why e.l.f. Beauty has built out its own entertainment arm, e.l.f. made, tasked with creating of the moment content around music,