This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024. Year in review WBD’s trial separation, LinkedIn’s TikTok clone and more Year in review 2024 followed a year in which Hollywood experienced a once-in-a-generation work stoppage. So it’d be hard […]
Future of TV Briefing: How the future of TV shaped up in 2024 Read More »
After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was rewarded by a significant rise in sponsor interest. 100 Thieves’ renewed focus on sponsorships has already paid off. After signing 11 new sponsors and achieving a 50 percent sponsorship
How esports organization 100 Thieves rejuvenated its sponsorship business in 2024 Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The time to reflect on the year is upon us, and for marketers in particular, it looks like 2024 turned out to be a good one overall. Revenues were up for most, and many marketers even grew their staff
Digiday+ Research: Marketers reflect on what they consider a successful 2024 Read More »
LinkedIn may be chasing the deep pockets of mainstream brands these days, but it’s not neglecting the lifeblood of its ad business. B2B companies are still front and center of its latest market pitch. Specifically when it comes to its own AI-powered campaign tool Accelerate. Unlike the offerings from Google and Meta, this tool is
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools Read More »
This story was first published by Digiday sibling WorkLife Had enough of AI hype? Tough. For a while, 2025 was shaping up to look like a period where everyone (at least in the business world) took a collective breath and set an AI path that was less driven by hype and threats of “don’t adopt
WTF is agentic AI? Read More »
Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting for 7.8% of all spend while retail media networks will reach a stunning $62.35 billion,
How consumer purchase insights unlock the potential of CTV and retail media Read More »
Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.
Consumers call AI-generated video ads annoying, confusing, per NIQ Read More »
The brand’s first major campaign in five years, “Hands Off My Halos,” highlights the lengths children will go to keep mandarins from their parents.
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines Read More »
Maria Rozman has been hired as senior director of News for Spectrum Noticias. Charter said Rozman will help shape the future of Spectrum’s Spanish language news programming. She joins Spectrum News from Telemundo Atlanta, where she served as the news director and also supported Telemundo stations in Alabama, Georgia, Tennessee, and South Carolina.
María Rozman Named Senior Director of News for Spectrum Noticias Read More »
Olivia Kory has experience up and down the online advertising supply chain, including at Sonos, Netflix, Quibi, TubeMogul and the Publicis agency Starcom MediaVest. It’s been a long road home to Detroit, where she works remotely as head of strategy at Haus, an ad measurement and incrementality testing startup. In this week’s episode, we catch
For Incrementality Testing, It’s One Step At A Time Read More »
