As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
Programmatic ad spend grows alongside efficiency gains: ANA Read More »
Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. As digital transformation continues to reshape all business aspects, brands demand robust and adaptable data solutions — including an identity solution that is as flexible as it is
What the era of composable identity looks like for brands Read More »
BetterUp, a technology company in the virtual coaching space, has announced an expanded collaboration with Workday, the ERP platform provider. Erik Darby, Vice President of Business Development at BetterUp, says the extended integration will help “organisations to quickly identify and address their needs by seamlessly assigning coaches to help employees develop and grow both personally…
BetterUp and Workday expand partnership for employee coaching Read More »
The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push.
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke Read More »
Modern technology results in a safer work environment and has a profound impact on overall workplace safety for all industries. Some technological advancements are becoming increasingly popular to enhance workplace safety training and implementation, which is necessary when looking at the data. The US Bureau of Labor Statistics (BLS) suggests that 62% of construction workers…
The role of technology in modern health and safety inspections Read More »
The new campaign and platform focuses on the diversity of Orangetheory members and ties into a brand strategy centered around encouragement.
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’ Read More »
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel. The post This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A appeared first on AdExchanger.
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A Read More »
Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.
Pull-Ups animates potty training reality to reach millennial, Gen Z parents Read More »
Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles.
Spaceback and Roku unlock CTV advertising for more brands Read More »
How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok.
An ‘anti-marketing’ marketing channel for Gen Z Read More »
