Publicis Worldwide and Leo Burnett merge to form Leo
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
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Marketing
How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach
A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.
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Ampersand’s New Measurement Platform Combines Linear And Streaming Data
Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns. The post Ampersand’s New Measurement Platform Combines Linear And Streaming Data appeared first on AdExchanger.
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How American Eagle’s CMO is avoiding AI’s ‘generic creative’ trap
At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.
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Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. The post Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market appeared first on AdExchanger.
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TikTok users embrace RedNote ahead of possible US ban
As the US prepares to decide TikTok’s fate, users are turning to alternatives like RedNote, a Chinese app that has quickly risen to the top of the US Apple App Store. The looming ban on TikTok, driven by national security concerns over its Chinese parent company, ByteDance, has also sparked fears about the future of…
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Pinterest Goes “All In” On Bridging The Gap Between Discovery and Purchase
At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year. Pinterest, for one, is putting its chips on shoppable ad formats. “We’re all in on checkout,” Bill Watkins, CRO at Pinterest, told AdExchanger in a sit-down chat at CES. The company’s main focus
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Reddit At CES: How AI Can Evolve “Conversational Commerce”
Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit’s plans for attracting more performance ad budgets – a top priority in 2025. The post Reddit At CES: How AI Can Evolve “Conversational Commerce” appeared first on
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Federal Privacy Reform: Will 2025 Be The Year For Comprehensive Action?
The US will soon have a unified federal government under the incoming administration. While much of its agenda is unclear and margins in the House and Senate are razor thin, we can expect that the next two years will be relatively business-friendly, deregulatory and somewhat hostile to expansive regulatory regimes. Indeed, the unexpected resignation of
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Publicly Funded Social Media Roads; Good SSPs Get Treats
Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech middlemen. The post Publicly Funded Social Media Roads; Good SSPs Get Treats appeared first on AdExchanger.
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