Marketing

Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods. The post Netflix Sees 150% Jump In Upfront Ad Sales This Year appeared first on AdExchanger.

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act.  The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors.  Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two

The latest surge of interest around sports media has independent media agencies seeking — and finding — ways to keep up with client needs through new practices to work with brands and athletes in more integrated ways. From an Olympics that generated strong ratings and consumer interest, to a renewed investment in women’s sports and

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube

Subscribe: Apple Podcasts • Stitcher • Spotify Big changes came for the media industry in 2024.  Between generative AI technology companies spending millions of dollars to license their content and Google flip-flopping on third-party cookie deprecation plans, publishers have had a lot to sort through. Continue reading this article on digiday.com. Sign up for Digiday

This story originally published on sister site, Modern Retail. When Nate – not his real name – went on the job market earlier this summer, he figured it would be tough as someone looking for a mid-high to senior-level marketing role within the e-commerce industry. “I’ve got a network, and I’m extremely active – and

There’s been a spotlight on brand safety this month.  August kicked off with the X lawsuit against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers (WFA) and a few advertisers. That suit shattered GARM leaving the future of GARM’s suitability standards in flux. Elon Musk isn’t alone in going after the