Marketing

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%. Identity crisis NFL’s next rights talks, Hollywood’s next labor talks, YouTube’s TV ad spend and more Identity crisis If you’re using IP addresses as an identity signal […]

There may be trade tensions between the U.S. and Canada thanks to on-again off-again tariff threats, but that’s not stopping a Canadian-based independent shop from gaining a stronger foothold in the U.S. market as it expands its North American reach.  Digiday has learned that independently owned experiential and retail media specialist agency Salt XC, based

01 Introduction Publishers are utilizing AI more than ever, as we explored in part 1 of this report, but it’s also the source of major challenges for the media industry. AI-driven search is a big part of those challenges. As of October 2025, a full third of the 15 billion searches conducted on Google (or

New data is reinforcing a structural shift in how AI systems access publisher content: AI models are increasingly scraping publisher content, regardless of bot-blocking measures or content licensing deals meant to control usage, improve attribution or drive referral traffic. New research from analytics firms and bot-tracking companies shows AI tools are increasingly crawling publisher sites

For a certain generation, a token had weight. It was a small metal coin dropped into a subway turnstile or an arcade machine — the literal price of access. Now, the word is back. Only this time the machines are data centers and the games are AI models. Every prompt, summary, workflow automation or agency

This story was originally published on sister site, Modern Retail. Join Modern Retail, Glossy and Digiday at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders will discuss how they are using AI. The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, critics said. Why weren’t there any conversations focusing on the here and now? How do publishers grow real revenue in

Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. Not to mention that when publishers and SSPs lump together media of varying quality, it undermines transparency and makes programmatic