Instagram follower counts remain a factor in how users judge accounts, particularly for brands, creators, and sellers that depend on profile visits for leads or sales. The number displayed below a profile name is one of the first things a visitor sees. Before reading captions, watching videos or clicking a link, many users make a […]
Increasing trust and sales with Insta Read More »
In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.
Why data accuracy matters more than data scale amid the rise of AI Read More »
Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing
The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It Read More »
There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute. CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated
California Regulatin’ Read More »
US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on year in May, according to Adobe. It was the highest share of total retail visits from AI referrals since the company began tracking the
AI referrals drive higher ecommerce traffic and conversions Read More »
Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its resources to generate revenue, whether that means acquiring new customers or improving ROI. Companies that treat the GTM strategy as a one-time exercise put themselves at
How to Develop a Strong Go-to-Market Strategy Read More »
A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars appeared first on AdExchanger.
Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars Read More »
Taboola is opening up the monetization engine behind its DeeperDive generative AI product, launching an ad network designed specifically for LLMs, chatbots, and virtual assistants. The move will let third-party AI platforms plug into Taboola’s performance advertising base, serving native ads inside conversational interfaces. The pitch here is that these are high-intent environments, similar to
Taboola expands DeeperDive into an ad network for AI apps and agents Read More »
ChatGPT has been running ads for less than six months, but it’s fueling a category expected to capture almost 40% of search revenue and generate $100 billion in revenues by the end of this decade. WPP’s latest ad spend forecasts, published today (June 16) highlight AI search as the fastest growing investment area in advertising.
WPP forecasts AI search ads to become fastest growing channel in advertising Read More »
Electronic Arts (EA) has spent years telling us it’s in the game. Now it wants brands in there too. The games developer has built its own ad server into its Frostbite engine and is now staffing up the commercial layer to sell it. Job postings across its careers site show it is hiring for at
Electronic Arts has built its own ad server in a renewed push for ad dollars Read More »
