Marketing

Answer engine optimization (AEO) helps brands surface inside AI-generated responses across tools like ChatGPT, Gemini, Perplexity, and voice assistants. As more people ask conversational questions instead of typing keyword searches, visibility within these direct answers becomes increasingly important. Forbes notes that brands already optimizing for answer engines are seeing nine times higher conversion rates, a strong indicator […]

Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.

“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the forefront.

Growth is up. Margins are down. Six ways CPG leaders can protect profit.

“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week. Nothing like a little Hall & Oates to get you in the mood to talk about cookie-based opt-out

There is an ongoing effort in Connected TV to clean up the supply chain. Much of that effort has taken the form of subjecting resellers to heightened scrutiny, privileging certain endpoints and collapsing supply into a smaller number of proprietary pipes. The underlying assumption is that complexity itself is the problem. But complexity is not

Influencers aren’t all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart). The post Above The Influence; Advertising’s Uncertainty Principle appeared first on AdExchanger.

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting a FIFA World Cup watch party through Meta’s WhatsApp. The group chat features celebs like Lionel Messi, David Beckham, Alexia Putellas, Thierry Henry,