Marketing

Google’s Privacy Sandbox may have receded from the spotlight, but one of its central ideas — browser-based ad measurement — is re-emerging through the World Wide Web Consortium (W3C). Here’s what marketers, publishers, and ad tech companies need to know. Google’s decision to step back from deprecating third-party cookies within Chrome, the market’s most popularly […]

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Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.  The post Picking An MMM appeared first on AdExchanger.

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite. Why? Because the ad was for a pregnancy test, and I’m fairly certain it was served to me because,

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad Serving With The Boys appeared first on AdExchanger.

Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are trying to get ahead of the game. On Thursday, the EU ordered Google to scrap restrictions on how rival AI

This story was first published by Digiday sibling ModernRetail Data is starting to trickle in about how consumers’ shopping habits shifted during the World Cup. A new study from Walmart shows how its soccer-watching consumers planned to grocery shop during the World Cup, from how much they would spend to what kind of snacks they