More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 market report.
Marketers’ ad spend to grow in H2 led by social media and display, report finds Read More »
CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.
Why Hinge turned real love stories into a zine written by literary stars Read More »
Wondering if women’s sports in the United States are actually winning? Just check the scoreboard. In November 2023, Deloitte predicted that revenue generated by U.S. women’s sports in 2024 would exceed $1 billion for the first time. The $1.28 billion estimate was 300% larger than the last time the company made such a prediction in…
Brands and Broadcasters Are Committing to Women’s Sports Read More »
Brands are feeling some whiplash these days when it comes to consumer behavior. Where just a handful of years ago consumers were throwing around cash without a care, today they’re much more nuanced and less predictable in their post-Covid, inflation-cautious, anxiety-ridden spending. Of course, brand performance, alongside consumer behavior, is constantly evolving. But one thing…
Awareness Media Is Your Brand’s Not-So-Secret Weapon Read More »
As a follow-up to its first paid marketing campaign early this summer, tech startup Perplexity is taking a swipe at an industry behemoth with a near shot-for-shot remake of a classic Google Super Bowl ad. The generative artificial intelligence company has reimagined “Parisian Love,” which Google aired during the 2010 Big Game. The spot quickly…
Tech Tussle: Perplexity Jabs at Google with Remake of a Classic Super Bowl Ad Read More »
At a time when shoppers are feeling the pinch of inflation, businesses are doing their best to distinguish their offerings from the competition. A new report shows collaboration–whether that involves putting a video game character on a birthday card or fast-food restaurant logo on a line of sneakers–remains a viable way to achieve this goal,…
Infographic: One Brand Is Good. Two Are Better. Read More »
Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday. The post Former Ad Block Recovery Startup Admiral Secures $19 Million In New Funding appeared first on AdExchanger.
Former Ad Block Recovery Startup Admiral Secures $19 Million In New Funding Read More »
Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer.
Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A
The New Ad Tech Twinsies; Call It The Netflix Nudge Read More »
When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. Among the clues are five key signals that strongly suggest this move is just around the corner. Reddit’s recent hire from
Five key signs that Reddit is getting ready to launch its own search ads business Read More »
