Since the summer, Epic Games has invested in a marketing campaign promoting specific creators’ experiences on Fortnite Creative. So far, the effort has resulted in a serious traffic boost for the chosen experiences — but it’s also raised questions among some creators regarding how and why Epic decides to elevate certain games on the platform over […]
Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted for commercial growth in recent times, the marketing benefits of a creator partnership or influencer campaign have been largely restricted to channels like Instagram and TikTok. But this year, brands
The story was first published by Digiday sibling WorkLife Workforces may be having an issue with AI overkill. About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey, including responses from 500 senior business executives. Continue reading this article on digiday.com. Sign up for Digiday
AI fatigue sets in among workers and company leaders Read More »
For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No need to fix what isn’t broken — especially when the ride-hailing app turned ads business already humming along. So much so that the business hit
Uber’s Ad playbook for 2025: scaling, innovating and staying the course Read More »
A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products.
General Mills brings Kelce, Watt families together over football traditions Read More »
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a
Key CTV Trends Driving Advertising Innovation In 2025 Read More »
After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its advertising business. She’s stepping into the role vacated by Mark Grether when he left in May to lead PayPal Ads. Her first day is Wednesday and her first order of business
Kristi Argyilan, The ‘Godmother’ Of Retail Media, Is Uber’s New Global Head Of Ads Read More »
The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast Read More »
Marketing execs at the Harman-owned brand explained how JBL Campus has made inroads with Gen Z consumers beyond the playing field.
How JBL’s college marketing is evolving to deliver long-term brand value Read More »
The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily targets U.S. consumers.
Grand Marnier celebrates fusion in multiyear pact with musician Future Read More »
