More advertisers are turning to Amazon’s ad tech as their mainstay for programmatic buying — not just for Amazon’s own media properties, but increasingly for ads across the wider web too. The reason, according to vp of Amazon Ads Kelly MacLean, is simple: “They’re now using Amazon DSP as their primary DSP.” While there’s no […]
Amazon’s DSP ambition: Becoming the first choice in programmatic Read More »
This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads. ‘Have you tried to watch streaming?’ Streaming watch time hits new highs Meta’s & YouTube’s TikTok creator charm offensives, Bluesky’s & X’s video updates and more ‘Have you tried to watch streaming?’
For those still counting, there’s another retail media network to add to the list. Alongside real estate, airlines and banking, airport shops have joined the race. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S., is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media
Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year. GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles — at least
GroupM’s leadership reorg gets an assist from a McKinsey exec Read More »
On Inauguration Day, President Donald Trump signed a flurry of executive orders, including one aimed at the dismantling of government diversity, equity and inclusion initiatives. The move signals yet another step in the DE&I about-face and speaks to the shifting cultural landscape that marketers and advertisers are reckoning with now. In response, media buyers said
As Trump returns to the White House, media buyers clamp down on brand safety Read More »
Netflix’s overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. The post More Than Half Of Netflix Subscribers Now Sign Up For Ads appeared first on AdExchanger.
More Than Half Of Netflix Subscribers Now Sign Up For Ads Read More »
Gabriela Cendrzak, content writer, Zeropark, a Commerce Media Tech company In 2025, brands and retailers face a pivotal moment: the end of the generic ads and one-size-fits-all strategies era. Today’s consumers demand personalized, meaningful experiences that meet their needs and respect privacy. The brands thriving in this landscape will be those balancing creativity, technology and
The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions.
Kantar Media sold for $1B amid measurement landscape upheaval Read More »
The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.
T-Mobile grows ads business with $600M Vistar Media acquisition Read More »
Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep spirits alive.
Jim Beam comforts grieving football fans with Keegan-Michael Key Read More »
