This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
- ‘Have you tried to watch streaming?’
- Streaming watch time hits new highs
- Meta’s & YouTube’s TikTok creator charm offensives, Bluesky’s & X’s video updates and more
‘Have you tried to watch streaming?’
As covered last week, Netflix didn’t exactly break new ground in its meetings with ad buyers during the Consumer Electronics Show earlier this month. But it did strike a nerve.
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