As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets. Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]
Authenticity Can Help Brands Ride The Election Wave – Without Drowning Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to sift through among the many recently unsealed documents for the DOJ’s antitrust trial against Google – but one interesting tidbit has already surfaced. Namely, Google’s plan to pay agencies for purchasing certain types of media.
Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News Read More »
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering “tips and tricks,” questionable algorithm hacks, thoughts on trends, and other advice…
Social Media Managers Don’t Need Your Algorithm Hacks Read More »
International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren’t “plug and play.”
How Taco Bell is exporting its musical bona fides to grow internationally Read More »
This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising. Even with Google’s recent change of heart regarding third-party cookies in Chrome, the industry is embracing sophisticated data integration technologies to navigate away from cookies overall.
It’s a summer evening at Zero Bond, a private Manhattan club where the lights are low, the net worth high, and the likes of Elon Musk, Gigi Hadid and Shawn Mendes have been spotted. Up on the roof, guests cluster beneath the box hedges, absorbed in cocktails and conversation. Few of them notice when a…
Cadillac Is Rolling Out Some Trendy New Models—of Sneakers Read More »
Related Insights The Programmatic Marketer ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business Read More Criteo has announced the launch of a “succession plan” for a new chief executive after existing CEO Megan Clarken informed the ad tech outfit’s board of directors that she plans to retire within
Criteo seeks new chief executive after Megan Clarken announces pending exit Read More »
The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother.
Buffalo Wild Wings brings Jason Kelce back to football in new ads Read More »
Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers. The post Aki’s New SVP Of Media On What Makes Retail Media Tick appeared first on AdExchanger.
Aki’s New SVP Of Media On What Makes Retail Media Tick Read More »
Sierra Nevada is tapping Kargo’s latest ad offering for its recent CTV campaign aimed to raise awareness for a brand refresh. But there’s a catch: The new ad units aren’t traditional video assets. The post Sierra Nevada Is Brewing A CTV Strategy – But Without Video appeared first on AdExchanger.
Sierra Nevada Is Brewing A CTV Strategy – But Without Video Read More »
