Every Friday, AdExchanger publishes an original comic creation inspired by trends in the online advertising industry. We get together to spitball ideas and then share them with our very talented comic artist Kevvo. From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […]
AdExchanger’s Top Comics Of 2024 Read More »
Scott McKinley’s journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team in Seoul, Korea, to CEO and founder of data validation provider Truthset was more linear than one might think. Cycling is “the ultimate test of truth,” McKinley says on this week’s episode of AdExchanger Talks. “You race 120, 130
Breaking Away From Low-Quality Data Read More »
In 2024, generative AI proved itself to be far more than just a buzzword. From the flurry of AI-powered gadgets to the potential regulations, the second year of a massive innovation race advanced alongside scrutiny, with questions about transparency, copyright, and ethical use. As a follow-up to last year’s AI timeline for 2023, our recap
Generative AI grows up: Digiday’s 2024 timeline of transformation Read More »
Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be
Sports marketing spend shot up in 2024. Amid soaring viewership figures for last year’s Olympic Games, worldwide ad spend on sports-related advertising rose to $60.9 billion, according to WARC. But sports marketing doesn’t always just mean chasing the largest audience possible. In 2025 brand marketers are set to seek audiences via niche, unconventional sports opportunities.
Marketers look to unconventional sports to move the needle for their brands Read More »
The United States is mourning former President Jimmy Carter, who died Sunday at the age of 100. According to the Carter Center, the 39th president passed away at his home in Plains, Ga., while surrounded by family. President Joe Biden announced that Carter’s state funeral will be held in Washington, D.C. on Jan.9. The Carter…
How the News Networks Covered Jimmy Carter’s Passing Read More »
What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, cookies and quality. Quality has been a theme for some time in programmatic – in every permutation possible. This year, quality
AdExchanger’s Top 10 Stories Of 2024 Read More »
2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution have lost their edge entirely. In their place, data-driven advertisers have reverted to familiar stalwarts
The Ad Measurement Trends That Reshaped Online Advertising This Year Read More »
Whichever way you look at it, 2024 was a slam dunk year for women’s sports. The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Advertiser dollars followed. During the
Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will be vital for them to compete with each other. But getting so large means seeking out
