Marketing

New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

I’ve never met a CMO or any high-level executive who doesn’t wrestle with a nagging fear of being “found out” or wonder if they are truly up to the task. A fear that is probably not helped by the fact that CMOs have the shortest average tenure in all C-suite at 3.5 years. The truth…

The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess Arena in Cologne, Germany, and broke its previous viewership record of 700,000 with more than 1 million people watching the games from home. Much like a conventional sporting event, the attentive audience was also exposed…

Nick Saban isn’t a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year after stepping away from the University of Alabama and a career that spanned nearly half a century, Saban kicks off the 2024 college football season by turning a sports marketing caricature of his on-field and…

Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.

The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.

The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.