Marketing

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […]

The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and

Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem,  retail media leaders are facing new challenges — and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question

AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The…

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way

No Such Thing As A Free Scrape? The days of free content scraping may be coming to an end. Monetization (or, rather, the lack thereof) has been a hot topic, as LLMs unabashedly scrape publisher content while sucking up their traffic – a lose-lose for pubs. But Amazon is now planning to launch a marketplace