Marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Brand marketers haven’t always known what to make of social media platforms that rely primarily on user-generated content, but that hasn’t stopped them from including such platforms in their social marketing strategies and budgets. This is a member-exclusive article […]

With two months left before the U.S. presidential elections, state and federal officials are looking for more ways to address the risks of disinformation from AI and other sources. Last week, the California Assembly approved legislation to improve transparency and accountability with new rules for AI-generated content, including access to detection tools and new disclosure

There’s a long and storied history of small independent agencies that punch above their weight to compete with their bigger holding company rivals. But most often the story behind it is of agency going after agency.  Not so with Langrand, a Houston-based full-service agency that bills itself as an “independent transformation design firm,” and pits itself

When Tubi made its debut in the U.K. nearly two months ago, everyone expected it to make a splash with advertisers. Given its impressive track record of outpacing some hefty competitors in the past 18 months, the bar was set high. However, the reality has been more of a gentle ripple than a tidal wave.

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. It also doesn’t want Index Exchange CEO Andrew Casale, OpenX CEO John Gentry, Vox CRO Ryan Pauley or The Trade Desk’s CRO Jed Dederick on the stand. And the

The campaign, which has helped drive sales and awareness, now includes profiles of Heinz employees along with fresh tales of rabid consumer fandom.

While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.

CallRail, the AI-powered lead intelligence platform, has partnered with ServiceTitan, a software platform built to power the trades. The integration will allow mutual customers – including those in HVAC, plumbing, pest control and electrical – to access valuable information about their prospects and customers. The integration will ensure that the complete customer journey, from lead…

Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry. The post This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency appeared first on AdExchanger.