Marketing

The U.S. advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth, according to a study from renowned analyst firm Madison and Wall. Total U.S. advertising spend is expected to hit $397 billion in 2024 — $16 billion of this is attributed to “political and issue […]

The ad market is “healthy and maybe unsustainably strong” this year, according to Madison and Wall principal Brian Wieser’s latest report. The post The Bull Ad Market Will Soon Revert To Normal Growth Rates, Brian Wieser Predicts appeared first on AdExchanger.

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX

Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a product it calls Demand Gen. It’s cast from the same mold as Performance Max, in that Demand Gen is a black box controlled by Google’s machine learning algorithms. In terms of functionality, however, it more

As some brands face pressure from conservative activists to curb their diversity and equity efforts, Riot Games is openly approaching its partnership with the nonprofit organization DonorsChoose as a DEI initiative. Today, Sept. 4, Riot and DonorsChoose — which helps public school teachers solicit and collect donations for classroom materials — announced a one-year renewal

This week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry. The summer of streaming YouTube overtakes Disney’s TV watch time share Glossy launches a YouTube channel YouTube is TV, The Trade Desk wants to be a CTV platform and more The summer of streaming Remember

A decade ago, e-commerce marketing was burgeoning. To manage that type of marketing, ice cream brand Ben & Jerry’s looked to its online social activism work to inform the company on how to pivot. “All of the activism media buying we had done [online at the time] was all about acquisition where you’re buying cost

Last week, Karen Nelson-Field, the founder of one of the attention metrics firms in the marketing landscape — Amplified Intelligence — posted an enthusiastic note on LinkedIn, saying that the IAB and the Media Rating Council (MRC) have “agreed to collaborate on the Attention Task Force,” which will lead to the drafting and development of