Marketing

When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover his second term, ranging from a focus on softer news stories to more social media monitoring and engagement. One head of social at a political news publisher, who asked to speak anonymously, said they […]

Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that enables access to five years of search data — a move Amazon is announcing today for its Amazon Marketing Cloud clean-room solution, and an expansion from the current 13 months

Subscribe: Apple Podcasts • Spotify Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery prices and inflation. Seemingly, parts of the brand playbook are seeing a rewrite with things like $5 deals to make consumers feel

Predicting what will and won’t be popular throughout the year is a fool’s errand. Whatever you think will be the big thing may not be. Something you never could’ve predicted will probably be the biggest story of the year. And yet we do it anyway. It’s a table setter for how we’re thinking about the

As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms. This year’s focus for OMG going into CES