Marketing

The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital advertising industry’s maturation, it has come to represent control: who owns the relationship, and who can command margin? And with consolidation expected to represent much of the mergers and acquisitions in the space […]

The Media Briefing this week features an interview with the Financial Times’ Fiona Spooner, managing director of the FT’s Consumer Revenue Group, on how their AI-powered paywall has led to an increase in key subscription metrics like average revenue per user and lifetime value — even though it hasn’t led to more conversions yet. How

This story was first published by Digiday sibling WorkLife The ability to work remotely was the most requested workplace accommodation last year, according to a survey from AbsenceSoft, a platform for leave of absence and accommodations management, which included responses from 2,400 HR leaders and employees. It comes as more major companies shift away from

The search advertising landscape is poised to undergo a seismic shift this year, driven by the rise of AI-powered search platforms like Perplexity AI and search ads on social platforms like TikTok. And those are just the platforms with confirmed ad units.  Meanwhile, the industry has been whispering about search ads cropping up on Reddit

Publishers that want to experiment with using generative AI technology to build products and features like creating chatbots and analyzing data have to evaluate which large language models best fit the bill.  And it turns out that one of the biggest factors in these evaluations is how easy it is to integrate an LLM into

Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta. “It’s kind of hard for me to imagine that a decade or more from now, all glasses aren’t going to basically be AI glasses,” Meta

Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a few are worthy of swiping right. To find your perfect match, look for a partner who checks all the right boxes. Here’s your guide to finding the one: Identity resolution starts with

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.