The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.
McDonald’s value menu launch gets inspirational boost from John Cena Read More »
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
10 marketing predictions for 2025 as new era of productivity dawns Read More »
Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC. The post Precise TV Secures $26 Million PE Investment appeared first on AdExchanger.
Precise TV Secures $26 Million PE Investment Read More »
AdGood, a nonprofit with a streaming ad platform and a mission to help other nonprofits access streaming media, officially launched during CES in Las Vegas this week. The post Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads appeared first on AdExchanger.
Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads Read More »
During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads. The post Why CTV Wants To Go Small; Google Display & Video – & Streaming? appeared first on AdExchanger.
Why CTV Wants To Go Small; Google Display & Video – & Streaming? Read More »
Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company’s chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at Omnicom Media Group, will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements….
Geoff Calabrese Leaves Omnicom to be Publicis Groupe’s Chief Commercial Officer Read More »
As the next season of The Traitors approaches, it’s a perfect moment to reflect on the drama of last season. If you’re late to the party, contestants arrive at a castle and discover whether they’ll be playing as ‘Faithfuls’ or ‘Traitors’. The role of the Faithfuls is to identify the Traitors among the group and…
What The Traitors can teach us about brand trust Read More »
The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a
Experian Launches Its First-Ever Third-Party Data Marketplace Read More »
One subplot worth tracking as M&A ramps up this year: brand advertising — or, more accurately, its metamorphosis into a marketing-entertainment mashup. The days of this being mere theory are over. WPP teaming up with Universal Music Group for ad-fueled entertainment, talent agencies muscling into the ad industry, and the rise of new players like
For Philadelphia 76ers shooting guard Jared McCain, there’s more to life than basketball. Specifically, there’s 4.4 million followers on TikTok and 1.5 million on Instagram watching as the 20-year-old ballplayer dances, makes skits and posts sponsored content on behalf of Amazon and Yahoo. If you’ve been paying attention, you’ll know McCain isn’t an exception. Over
For brand marketers, creators and athletes are becoming interchangeable Read More »
