A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty Read More »
The BBC is planning to cut up to 115 editorial and production jobs in the Nations and Regions. (Press Gazette)
BBC to Cut 115 Jobs in Nations and Regions Editorial, Production Read More »
The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.
Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers Read More »
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance. But Google hasn’t shared a concrete timeline for GAID deprecation, and so mobile marketers are under pressure to get acclimated to the Android Privacy
CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership with the NFL.
Why Nationwide tapped Peyton Manning to sell more than insurance in new ads Read More »
Wonderful, the world’s largest purveyor of pistachios and packaged nuts, hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs. Tagline: “Pistachi-on-the-go.” As the category incumbent, with in-store bins and displays
The Wonderful Brand Discusses Testing OOH And Online Snack Competition Read More »
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising. This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves.
Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation Read More »
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year. The post Let The Great Unbundling Begin; Why Amazon Won At The Upfronts appeared first on AdExchanger.
Let The Great Unbundling Begin; Why Amazon Won At The Upfronts Read More »
This story was originally published on sister site, WorkLife. More employers want to add office space after shedding it during the pandemic and the yearslong transition to hybrid work, according to a new survey from real estate firm CBRE of 225 companies with offices in the U.S., Canada and Latin America. Last year just 20%
Employers that downsized office space say they now need to expand with hybrid work Read More »
Summer in review Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers. Between Google’s decision to no deprecate third-party cookies after all and AI technology companies waving around big fat checks in exchange for access to publishers’ content,
Media Briefing: How publishers spent summer 2024 Read More »
