Criteo expects 2025 to be a pivotal year for its retail media business. The end-to-end commerce media platform has already made a major change this year by hiring a new CEO in Michael Komasinski, Dentsu’s former CEO of the Americas. According to Criteo CRO and President of Retail Media Brian Gleason, Komasinski’s experience leading a […]
Inside Criteo’s Three-Pronged Strategy For Retail Media Success Read More »
CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.
Why MLS is kicking off a brand campaign around the Super Bowl Read More »
The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.”
Chipotle connects SMS, social to celebrate Super Bowl ‘extras’ Read More »
More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its Advantage+ ad products.
Meta’s AI tools attract more advertisers as tech enters ‘defining’ year Read More »
Are you struggling to scale your digital marketing efforts while keeping up with the competition? Enterprise marketers face unique challenges—managing vast amounts of data, optimizing content at scale, and integrating AI-driven strategies for sustainable growth. That’s where Semrush Enterprise comes in. Designed specifically for large businesses, Semrush Enterprise empowers marketing teams with cutting-edge AI, automated…
Scaling marketing success: how enterprises are winning with Semrush Enterprise Read More »
Don’t believe in magic? RJ Lynch just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the ghost of Harry Houdini. No, really. While working as PR director at The Houdini Museum in New York, Lynch convened a seance on an…
Magic Got RJ Lynch From Wisconsin to New York’s Top Agencies Read More »
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They’re doing the same again for Super Bowl 59–in fact, they bought out Fox’s in-game ad inventory before November….
Infographic: The Super Bowl Just Keeps Getting Bigger Read More »
NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns. The post NBCUniversal And Instacart Team Up To Give Brands More Retail Data appeared first on AdExchanger.
NBCUniversal And Instacart Team Up To Give Brands More Retail Data Read More »
The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why this week’s edition is taking a look at the knife’s-edge balance that Chinese apps and ecommerce marketplaces must strike at the start of the second Trump administration.
Why Chinese Ecommerce Ad Budgets Hang In The Balance Read More »
Crossing The Meridian Last year, Google announced an open-source marketing mix modeling product called Meridian. Now the training wheels are off. Meridian was tested by “hundreds of brands globally,” according to the Google blog post announcing that Meridian will be available for all advertisers and tech companies. There is also a partner program of 20
MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year Read More »
