Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could send shockwaves through the ad industry. Central to the trial is an investigation into whether Google’s business practices and corporate culture have been skirting the rules of fair competition. Here’s a rundown of […]
The memeification of movie marketing is underway. Finding ways to capitalize off of the cultural conversation, much of which takes place online and within memes, is crucial for movie marketers, according to agency execs, who say that the approach will only be more commonplace, especially with Blockbuster movies. “In order to not be irrelevant, [movie
This election cycle, one of the lessons learned from consumer advertising is the use of connected TV to target ever-more precise audience segments. Ad spending on CTV inventory among presidential, local and down-ballot campaigns is rising. In some cases, campaigns are spending up to 80% of their media budgets on CTV. AdImpact estimated that $1.1
The cases for and against investing in CTV during the presidential election cycle Read More »
As the US Open comes to a conclusion, the tennis tournament is teaming up with other major tennis events to keep the excitement rolling inside Roblox. It’s a demonstration of the power of gaming — and the metaverse — to build bridges across intellectual properties and their fandom. At this year’s US Open, the United States
Why the US Open is building a tennis metaverse inside Roblox Read More »
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges. The post How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters appeared first on AdExchanger.
How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters Read More »
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.
‘The year of implementation’: How marketers are leveraging AI on mobile Read More »
Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.
Pizza Hut turns TikTok content into real-world currency for My Box promo Read More »
NFL stars including Travis Kelce battle in a colosseum and Megan Thee Stallion remakes “We Will Rock You” in a new anthem spot.
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’ Read More »
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
How brands can maximize consumer searches in the age of generative AI Read More »
DataFeedWatch, a Cart.com company specialising in product feed operations and feed optimisation, has integrated artificial intelligence into its feed marketing engine. This innovation is significant for both the company and the industry in general. By incorporating AI into the performance of shopping campaigns, digital marketers is able to enhance the effectiveness of the methods applied…
DataFeedWatch by Cart.com introduces native AI for smarter feed management Read More »
