Marketing

Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet.  For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-checking program in favor of a community notes system reminiscent of X’s and to loosen restrictions on contentious topics like immigration and

Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a system similar to X’s ‘community notes’. This new approach lets users remark on the accuracy of posts, effectively crowdsourcing content moderation. In a video shared alongside a blog post on Tuesday, Meta CEO Mark Zuckerberg stated that the move…

Marketing technology platform Insider has raised $500 million in Series E funding, with General Atlantic leading the round. This latest milestone brings the company’s total funding to more than $772 million. Reaching this point has been a remarkable journey. Insider achieved unicorn status in 2022 after raising $121 million in funding. A year later, an…

There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Google’s decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making. It was a

Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the White House won’t change those goals to any meaningful degree. But that’s not to say advertisers’ investments won’t change depending on the direction of federal policy. There are key variables that affect growth in advertising