Marketing

How the Quiet War Against Press Freedom Could Come to America

After several years out of power, the former leader is returned to office on a populist platform. He blames the news media’s coverage of his previous government for costing him reelection. As he sees it, tolerating the independent press, with its focus on truth-telling and accountability, weakened his ability to steer public opinion. This time,…

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Amazon Nears Major Deal to Broadcast NBA, MLB, NHL Games on Prime Streaming

Amazon is in talks to become a major player in regional sports broadcasting for the National Basketball Association, Major League Baseball, and the National Hockey League with a surprise deal that could shake up the way fans have watched their local teams for decades, the Post has learned. (NY Post) The online retail and streaming…

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Tech Tycoon Larry Ellison Will Control Paramount Global After Skydance Deal Closes

Paramount Global, the parent of CBS, will be controlled by software billionaire Larry Ellison after a group led by his son, David, completes its purchase of the Redstone family’s interest in the film and TV company, according to a regulatory filing. (Bloomberg) Larry Ellison will own 77.5% of National Amusements through Pinnacle Media, a group…

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Week of Aug. 26 Ratings: Cable News, Morning Shows, Evening Newscasts

With the 2024 Democratic National Convention in the rearview, it was a return to the status quo among the cable news networks. Fox News reclaimed the top spot in total viewers and the adults 25 through 54 demographic, and it was also the only network to post week-to-week gains in either of the measured categories…

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From task automation to process automation: The next evolution in marketing

In the evolving world of marketing, automation has long been heralded as a game-changer. However, as businesses strive for greater efficiency and impact, a shift is taking place—from automating isolated tasks to automating entire marketing processes. This evolution, inspired by principles of business process automation, is set to redefine how marketing teams operate, especially in…

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From ‘Jedi Blue’ to ‘Banksy’: What Google’s code names reveal in the DOJ’s landmark antitrust case

From Banksy and Bernanke to Bell and Jedi Blue, the coterie of internal Google code words that will likely pop up during the Department of Justice’s antitrust trial against Google shed a curious light on various aspects of the case — and many of the giant’s past and present ad tech operations. The biggest ad-tech

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