Consolidation may be happening at the holding company level, between Omnicom’s planned purchase of IPG, and Publicis’ latest acquisition wave (just last week it moved to buy Australian/New Zealand agency Atomic 212). But it’s also happening at a level that plans to take advantage of the thousands of midsized marketers that will be overlooked by […]
President Donald Trump’s second presidential term — from the TikTok back-and-forth, to the placement of Big Tech execs both at his inauguration and in the Oval Office — has already been notable. Here’s where the ad industry stands with all of this (so far). InBig Tech engineering free speech with government supportOut Big Tech defending free speech
The definitive guide to what’s in and out (so far) in Trump’s second presidential term Read More »
Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an “intense” year ahead and address recent controversial moves, as well as to lash out against events like Thursday’s consistently being leaked. Business Insider reviewed a recording of the meeting, during which Zuckerberg said of…
Mark Zuckerberg Defends Meta’s Recent Moves, Sets Up 2025 in Leaked All-Hands Meeting Read More »
During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into where the industry is headed.
Inside the marketing industry trends to follow in 2025 Read More »
When Senior Editor Alyssa Boyle started at AdExchanger more than three years ago, advertisers were complaining about the lack of transparency in CTV ad buying. And they’re still complaining about it, because the situation remains much the same. Over the past few months, multiple buyers confided their frustrations to Alyssa. Brands want to buy ads
Ever-Elusive Transparency Read More »
The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, events and challenges.
Clif Bar celebrates athlete perseverance with new brand platform Read More »
In the age of data-driven marketing, poor customer data isn’t just an inconvenience – it’s a liability. Customers expect brands to anticipate their requirements and respond instantly, making clean, unified data essential for delivering the “next best experience” that resonates with individual emotions and preferences. To understand the customers you serve, consider investing in a…
The impact of clean customer data on customer experience: A CDP perspective Read More »
Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance.
How Chili’s boosted comparable sales by 31% Read More »
There are a lot more self-serve CTV buying options out there than there used to be, but that doesn’t mean managed service providers are going away. The post Strategus Secures New Majority Private Equity Investment For Its Managed CTV Services appeared first on AdExchanger.
Strategus Secures New Majority Private Equity Investment For Its Managed CTV Services Read More »
Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos.
Organic social media and marketing budgets: Here’s what the numbers say Read More »
