Marketing

With the Esports World Cup in the rear-view mirror, the event’s organizers and sponsors are projecting confidence around its performance. However, some questions remain about the Esports World Cup’s ability to achieve its ambitious future goals. It’s been just over two weeks since the Esports World Cup’s closing ceremony on August 25, and the numbers […]

Originally published on March 13, 2023, this article has been updated to include a refresher video ahead of the trial’s start on Sept. 9, 2024. Over the past decade-plus, Google has come to dominate the digital advertising industry. And in the eyes of the U.S. Department of Justice, the search giant has become too dominant.

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.” The post The CMA Objects To Google’s Ad Tech Practices Ahead Of

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The

Behind every scam is someone with a deep understanding of the nuances (and loopholes) within a given system. In one such operation, uncovered this year by invalid traffic monitoring company HUMAN, the scam cloaked traffic coming from piracy sites. Advertisers thought they were buying on a cryptocurrency news site, for example, but their ads were

Russia has said it will take retaliatory measures after the U.S. announced sanctions against its state-funded media network, RT, threatening that they will make “everyone shudder.” (Al Jazeera) Russia’s foreign ministry said the U.S. moves were part of a plan to purge any dissenting voices from the global media landscape and to stoke fears among…