Marketing

A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors over the past few years. The post Buyers Are Glad Nielsen Is Moving Away

Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that slow their progress. Resource inefficiencies, team constraints and misaligned goals are some of the most common culprits. While these challenges can feel overwhelming, solving them is critical for driving growth and ensuring long-term success. Paula Ximena Mejia, VP…

The third-party cookie saga: Has any industry ever gazed at its navel with such intensity? I can’t count the number of stories in AdExchanger’s archives on the end of third-party cookies. We’ve got columns, op-eds, feature pieces, new articles, podcasts, thought leadership, comics, sponsored content, you name it. And then, after more than four years,

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role. Instead, the agency will likely stay laser-focused on enforcement actions. Expect deceptive practices, fraud, consumer redress and select privacy concerns to take center stage.  While the agency has historically looked to Congress for federal

Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth? The post Everything’s An Ad Network, Even Web3; The Myth Of Brand Safety appeared first on AdExchanger.

Target’s decision to retool its diversity, equity and inclusion measures has sparked backlash as activists are now calling for a nationwide boycott of the retailer. In response, Black-owned brands that the store carried or carries are asking consumers to reconsider, pointing out that the dismantling of DE&I measures is complicated. Target is one of several

In case you have been hiding under a rock for the past week, DeepSeek’s emergence (seemingly out of nowhere) has underlined the geopolitical aspect of one of the most disruptive forces in economic history. Because AI adoption is so early, they [Google, Meta, Amazon, etc.] didn’t get their hooks and claws into everyone yet. Chris

Marketers are integrating creators into their Super Bowl plans not just during the Big Game but in the run-up and after this year. Last year, creators like Addison Rae and Charli D’Amelio, broke into the Super Bowl by appearing in Big Game ads. This year, creators are hosting live events, rallying fans online and staying