Marketing

After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase. The factors in play come from multiple fronts. Tech companies are expanding access to AI content creation, agencies are working on ways to improve workflows for various tools, and enterprise-focused companies are […]

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google Search. And she shares how The Verge is trying to maximize the value of its new subscription tier by selling logged-in audiences directly through Vox Media’s Concert marketplace. The post

Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. Why is ad tech heading to the clouds? The main rationale for why ad tech

The European Commission has disagreed with remarks made by Meta CEO Mark Zuckerberg‘s recently, rejecting his assessment of EU data laws that labels them as “censorship.” The Commission was quick to clarify its stance, emphasising that its Digital Services Act (DSA) doesn’t demand platforms remove lawful content. A spokesperson explained that the focus is on…

On everyone’s mind this year is generative AI (of course). But the focus for the ad industry isn’t just about the large language models creating quick videos that general consumers of products like ChatGPT or Google’s Sora are familiar with. The killer application for generative AI tech in TV advertising right now is very simple:

Two startups team up to help brands target TV viewers based on what – and where – they buy. Meanwhile, TikTok remains in will-they-won’t-they purgatory. The post Fighting RMN Fragmentation; TikTok’s Fate Hangs In The Balance appeared first on AdExchanger.

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024. Media execs focused on growing engagement, subscriptions, direct ad revenue and reach Meta is bringing back political content, Time staffers are concerned about coziness with Trump and