Marketing

Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers. The post Brands, It’s Time To Test Those

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are claiming that we are entering the Outcomes Era.  Instead, I posit that we have been in the Outcomes Era for over a decade.

Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert less. The post Paramount And Nielsen Get Back Together; The Clicks Aren’t Coming appeared first on AdExchanger.

The Super Bowl is a pricey party. But it’s not the only joint in town. Shared moments like the big game — which last year was watched by an average of 123.4 million U.S. viewers, second only to the Apollo moon landing in July 1969 — are more valuable than ever. Getting a brand in

Subscribe: Apple Podcasts • Spotify Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate links to its “Open Door” YouTube series showcasing celebrities’ decked-out abodes in 2021, the Hearst-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor. “It’s a much, much deeper, richer

President Donald Trump’s trade tariffs were supposed to take effect today (February 4), forcing marketers to once again rethink their budgets. But at the last minute, most of them were put on hold — a reminder that in this environment, nothing is certain until it actually happens. For weeks, businesses had been bracing for higher

If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a light-hearted approach, playing it safe by leaning on humor and classic brand advertising iconography to avoid ruffling anyone’s feathers this year.  There’s a sense brands are returning to their place in culture, using advertising as

The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Google’s AdX crushed the ad