How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.
What brands can learn about emotion from Olympic ads by Nike and Coke Read More »
Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix. The post Copying Netflix Is Part Of The Streaming Profitability Playbook appeared first on AdExchanger.
Copying Netflix Is Part Of The Streaming Profitability Playbook Read More »
This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the
The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Gamechanger appeared first on AdExchanger.
Comic: Gamechanger Read More »
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative. The post GARM Out In The Cold; What If Everyone Still Defaults To Google? appeared first on AdExchanger.
GARM Out In The Cold; What If Everyone Still Defaults To Google? Read More »
Uber Ads is having a good run. For a two-year-old venture, Uber’s ad business is expected to reach its $1 billion revenue goal this year, based on its run rate, according to the company’s Q2 earnings report released earlier this week. Google’s left turn on its third-party deprecation plan, now leaving users to decide if
Google Chrome’s announcement that it would significantly alter its previous plan for depreciating support for third-party cookies, the very lifeblood of online advertising, upended the narrative of the ad tech sector in the last three weeks. Amid the subsequent handwringing and efforts to maintain calm came the latest bout of earnings disclosures, the sector’s leading
Speed is of the essence for modern agencies in a world where AI and social trends move faster than ever. Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” said Megan Jones, chief media officer at Publicis-owned Digitas. It’s about
Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends Read More »
The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.
Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins Read More »
Developed by Sawhorse, the experience includes a virtual Fandango box office where users can purchase real-world movie tickets.
‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation Read More »
