Marketing

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […]

A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to a website.…

Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid, the open-source framework publishers already use to manage competition across buyers. Now publishers, who have spent years trying to regain control of the ad auction, are testing to see if the changes deliver on that

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation. In a prompt-driven environment like

TikTok may be doubling down (again) on Shop; bots are scraping content they’re banned from; and Walmart is allegedly selling counterfeit products. The post TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules appeared first on AdExchanger.

This story was originally published on sister site, Modern Retail. Artificial intelligence is reshaping so many aspects of marketing, from creative generation to developing hyper-targeted campaigns. But what Amina Pasha, chief marketing officer at Thrive Market, is most interested in when it comes to AI is how the emerging technology will impact consumer trust and

Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily workflows, we wanted to see how brands and marketers were leveraging these tools, and how their employees and customers feel

If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position themselves in the era of AI. There’s a mounting distrust, and the numbers prove it. While 82% of ad execs feel Gen Z

Benson Boone and Ben Stiller for Instacart. Adrian Brody for Intuit TurboTax. Emma Stone for Squarespace. Odd-couple pairings between celebrity talent and consumer brands aren’t a novelty for Super Bowl ads, but the sheer number of brands relying on a famous face to help them cut through with viewers at home this year was notable. 

This week’s Media Briefing examines how Amazon is the latest tech giant trying to turn the problem of AI scraping publishers’ content for free into a structured marketplace — if it can get LLMs to pay up. Amazon joins Microsoft in race to build AI content marketplaces European news publishers file complaint against Google for