Marketing

Cannes Lions has a way of making experienced professionals do spectacularly stupid things. Here’s what the veterans wish they’d known: Noor Naseer, vp of media innovations and technology at Basis Have a talk with yourself before you step onto the Croisette: for one week, otherwise rational adults will become strangely obsessed with who got invited […]

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.  Digiday spoke with 10 creators and agencies who all agreed: though Cannes has been tilting toward creators for the last few years, this year marks a real tipping point. Creators are getting their own dedicated beachside spots on

This story was first published by Digiday sibling Glossy. The World Cup is officially underway, and it’s a big one for the sportswear giant Nike. Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense” that sees the brand putting sports, teamwear and sports merchandise back

Le Monde blocks almost every bot that tries to hit its site. Now it’s starting to think about what happens when its paying readers show up via AI agents instead of a browser. The French news publisher now blocks almost all non-human traffic unless there’s a licensing deal in place, including Google’s AI training crawler

This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical

AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of us is a human being with a heart and mind, and those parts of us are what make our decisions.

In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms

By Mark Grether, svp and general manager, PayPal Ads  There are three words in a group chat: “I’ll get it.”  The person who wrote those words picked the restaurant, booked the tickets, fronted the cost and then collected payment from everyone afterward. Next weekend, when nobody else wants to make the call, they’ll do it again.  Here’s