Marketing

For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai. The post Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group appeared first on AdExchanger.

You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads integrity and privacy teams at Facebook and Google, was among the group of experts Ofcom consulted and has a detailed breakdown on

The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic to offset declining clicks from traditional search, have mostly moved on.  Publishers are now beginning to treat AI answer engines less as a source of human referrals and more as a distribution layer.

Apple may have raised the ire of some within the ad industry for its more-or-less discontinuation of SKAdNetwork, a framework that dozens of companies collectively invested hundreds of millions of dollars in adopting, but that’s not to say the iPhone-maker’s ambitions in the advertising space are over. Last week, Apple quietly provided its clearest indication

Subscribe: Apple Podcasts • Spotify The era of the traditional holding company is over. At least, that’s how Ralph Pardo sees it. It’s less a bold call and more an apt observation coming from Pardo. He’s the CEO of Omnicom Media Group North America, an agency that’s currently in the process of rewriting the holdco

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel, creative asset and dollar spent along the way — and feverishly trying to connect their choices to incremental sales growth. There are some things they won’t have been able

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI.  Laura Higgins had been at Dollar Shave Club for two months when she started paying attention to her AI bill. During her first month as the company’s new chief brand

Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers directly, free from the algorithmic whims of search and social platforms. As a result, we’re seeing some of their most

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.