What was once a brand exodus from Twitter could be turning into a brand influx to X. Behind the scenes, some advertisers have been inching toward a return for months. According to four ad execs familiar with 2025 media plans, a quiet reconsideration has been underway with some of those advertisers weighing whether the platform’s […]
For years, X (known back then as Twitter) was the so-called second screen for the Super Bowl, where fans and brands huddled to react to Big Game moments in real time. This year, however, it’s unclear which social media platform, if any, will serve as the Super Bowl town square. At this year’s Big Game,
Social media fragmentation exposes cracks forming in Super Bowl second screen plans Read More »
After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics. As of yesterday, creators on LinkedIn are able to track the average watch time of their videos. LinkedIn rolled out the new video metric amid a range of new features — such as improved video search
Why LinkedIn is spotlighting the average watch time metric to support its video push Read More »
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding. CTV’s noisy signals Paramount’s new Nielsen deal, Nielsen’s new network spat, the Super Bowl of AI advertising and more CTV’s noisy signals Remember those old-fashioned bunny ears that used
Why worry about AI replacing jobs when a megamerger might make them redundant? The post Omnicom Is Getting Ready For A Post-Merger ‘Streamlining’ appeared first on AdExchanger.
Omnicom Is Getting Ready For A Post-Merger ‘Streamlining’ Read More »
Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google’s collecting nine and 10-digit fines like they’re going out of style. Its iron grip on the global search market might be loosening at last. All of which is to say, Alphabet’s earnings are absolutely unaffected. The
The Alphabet Moneymaking Machine Grows Despite All Challenges Read More »
There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv. This changed in 2018, when famous faces appeared in the majority…
Why Celebrities and the Super Bowl Aren’t Likely to Part Ways Read More »
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging. The post Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse appeared first on AdExchanger.
Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse Read More »
As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X.
Sociable: Will Elon Musk’s growing political ambitions help or hurt X? Read More »
The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.
McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake Read More »
