Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns. The post Ampersand’s New Measurement Platform Combines Linear And Streaming Data appeared first on AdExchanger.
Ampersand’s New Measurement Platform Combines Linear And Streaming Data Read More »
At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.
How American Eagle’s CMO is avoiding AI’s ‘generic creative’ trap Read More »
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. The post Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market appeared first on AdExchanger.
Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market Read More »
As the US prepares to decide TikTok’s fate, users are turning to alternatives like RedNote, a Chinese app that has quickly risen to the top of the US Apple App Store. The looming ban on TikTok, driven by national security concerns over its Chinese parent company, ByteDance, has also sparked fears about the future of…
TikTok users embrace RedNote ahead of possible US ban Read More »
At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year. Pinterest, for one, is putting its chips on shoppable ad formats. “We’re all in on checkout,” Bill Watkins, CRO at Pinterest, told AdExchanger in a sit-down chat at CES. The company’s main focus
Pinterest Goes “All In” On Bridging The Gap Between Discovery and Purchase Read More »
Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit’s plans for attracting more performance ad budgets – a top priority in 2025. The post Reddit At CES: How AI Can Evolve “Conversational Commerce” appeared first on
Reddit At CES: How AI Can Evolve “Conversational Commerce” Read More »
The US will soon have a unified federal government under the incoming administration. While much of its agenda is unclear and margins in the House and Senate are razor thin, we can expect that the next two years will be relatively business-friendly, deregulatory and somewhat hostile to expansive regulatory regimes. Indeed, the unexpected resignation of
Federal Privacy Reform: Will 2025 Be The Year For Comprehensive Action? Read More »
Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech middlemen. The post Publicly Funded Social Media Roads; Good SSPs Get Treats appeared first on AdExchanger.
Publicly Funded Social Media Roads; Good SSPs Get Treats Read More »
Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies.
Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator involvement in brand campaigns. The client reaction to those solutions has been mixed. But in recent months, agencies operating in this space have found one area with clear application for AI tools — brand
