This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year. Nextflix Venu’s shutdown, creators’ AI deals, TikTok’s ban likelihood and more Nextflix If Netflix’s Christmas Day games were a touchdown — and […]
Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers Read More »
We want to hear your thoughts on the potential TikTok ban. Take our brief survey. The likelihood of a future without TikTok is getting more real as the deadline to sell or be banned in the U.S. is just days away. While Tiktok’s future hangs by a thread, brands that rode a wave of virality
‘I need those home runs’: TikTok viral brands plan a future without the For You Page Read More »
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter’s state funeral, and the departure of a popular morning show co-host. Not surprisingly, all three morning news shows posted double-digit gains in total viewers and the advertiser-coveted Adults 25-54 demo during the busy week of…
Week of Jan. 8 Morning News Ratings: Today Leads the First Full Week of 2025 Read More »
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful…
Driving Growth Through Consumer-Centric Strategies With Newell Brands Read More »
This post was created in partnership with Outbrain Consumers are wandering from “walled gardens” like Google and Meta to the open internet’s sprawling landscape of streaming, audio, and news platforms. Advertisers who follow them can unlock a $175 billion opportunity. To get there, publishers will have to “break down walls” that are holding back brands…
How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens Read More »
This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns. For instance, the Financial Times is a nominee
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists Read More »
Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.
Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign Read More »
Criteo has a new chief executive officer in Michael Komasinski. He’ll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She’ll continue to serve in an advisory role during…
Criteo Names Michael Komasinski as CEO Following Months-Long Search Read More »
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
Publicis Worldwide and Leo Burnett merge to form Leo Read More »
A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.
How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach Read More »
