By this time next week, we’ll likely know (though, anything could happen) whether TikTok has gone dark in the U.S. or if the app will continue to exist. So far, it’s not looking good. The likelihood of a ban has creators uneasy, preparing their audiences to follow them on other platforms and hoping to take […]
Subscribe: Apple Podcasts • Spotify Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Vegas. A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle
What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s barely halfway through January, but publishers are already kicking off a busy year as they prepare for the inauguration and what another “Trump bump” might mean for them. But before that, about 50 publisher professionals took some time
Digiday+ Research: More than half of publishers reported revenue increases in 2024 Read More »
Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is seeing a proliferation of media networks. Thanks to retailers, there’s a blueprint for how data captured from the core business can power a new high-growth, high-margin revenue stream. Now, across many verticals
Why data clean rooms are essential for high-margin commerce media Read More »
However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean’s research.
Marketers increasingly prioritize automation investments: report Read More »
Brian Povinelli’s appointment comes as the gym chain makes redefining its brand strategy a key priority.
Planet Fitness adds CMO from Marriott to build on recent growth Read More »
T-Mobile has held talks to purchase Vistar Media, as the U.S.’s third-largest telco seeks to strengthen its non-traditional revenue streams by further expanding its footprint in the advertising sector, sources told Digiday. Such discussions are understood to have taken place amid what would appear to be an ongoing sales process from Vistar Media, which is
T-Mobile has held talks to buy Vistar Media Read More »
Everyone buys toilet paper. But most people would rather buy their TP – or whatever the product may be – from brands that share their values. Yet, although eight out of 10 shoppers feel this way, according to a recent Harris Poll, most brands only spend a small portion of their budget on cause marketing,
Givsly Has A New Tool For Targeting People Based On The Causes They Support Read More »
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home (DOOH). T-Mobile will pay approximately $600 million in cash and expects the deal to close in the next couple of months pending regulatory approval. The post T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million appeared first on AdExchanger.
T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million Read More »
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems. However, as this moment unfolds, I’ve realized something critical: Understanding of marketing mix modeling solutions is woefully out
