Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re barely a month in and 2025 has already had some ups and downs. And agencies’ feelings about the year are reflective of that: Agencies are overwhelmingly concerned about client budgets in 2025, but they’re also optimistic that it […]
Related Insights The Programmatic Marketer Amazon’s DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giant’s advertising services. And key to that is ad tech, one it’s doubling down on.
It’s no secret that YouTube stands to benefit if TikTok gets the boot from the U.S., but the longer the uncertainty drags on, the clearer that opportunity becomes. Google’s svp and chief Philipp Schindler made that crystal clear on the company’s earnings call (Feb. 4), telling analysts that ad revenue from Shorts — YouTube’s answer
With TikTok in limbo, YouTube Shorts cashes in Read More »
The weeks ahead of the Super Bowl are always a mad dash for marketers. The ones running ever-more integrated campaigns are dropping hints on social media and teasers for their Super Bowl spots, then comes the actual rolling out the spots and finding ways to move campaigns beyond the flash in the pan of the
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
Test_Post Lorem Ipsum Read More »
Dinosaurs, killer dolls, and Ethan Hunt, oh my! This year’s Super Bowl movie trailers are storming the field ahead of the Big Game as Hollywood seeks a return to the blockbuster summers of years past. To achieve that, the major movie studios are relying heavily on sequels, familiar franchises, and the occasional movie star or…
All the Movie Trailers From the 2025 Super Bowl Read More »
Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong financial footing. Investors rewarded Criteo despite the fact that total revenue actually ticked down year over year – from $566 million in Q4 2023 to $553 million last quarter – while its full-year revenue also decreased by 1% in
Criteo’s Investors Like Its New Enterprise Software Status (And Its Free Cash Flow) Read More »
Disney’s revenue rose 5% to $24.7 billion last quarter, up from $23.5 billion this time last year. But subscriber growth at The Mouse House looks less promising. The post As Disney+ Loses Subs, Can ESPN And Bundles Reverse The Tide? appeared first on AdExchanger.
As Disney+ Loses Subs, Can ESPN And Bundles Reverse The Tide? Read More »
A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.
Google’s ad revenue growth turns sluggish as industry clouds gather Read More »
Criteo’s latest earnings call represented the passing of the baton between outgoing chief executive Megan Clarken, and its incoming CEO Michael Komasinkski, with the former of the pair underlining the overhaul that marked her four-year term of office. “We no longer plan our business around the deprecation of third-party cookies,” said Clarken, later noting how
Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’ Read More »
