Related Insights The Programmatic Marketer Adalytics report exposes the intricacies of made-for-advertising sites Read More Adalytics has been a thorn in the side of major ad platforms that have characterized its research as flawed, but now it has found an audience in the highest echelons of government. A group of lawmakers have sent letters to […]
On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how
Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM Read More »
The Molson Coors brand has been slowly building up to its Super Bowl campaign since mid-January.
Coors Light and Peloton help Super Bowl fans sweat away sluggishness Read More »
While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.
Amazon’s bet on Prime Video ads pays off as advertiser pool widens Read More »
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever. The post Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice appeared first on AdExchanger.
Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice Read More »
What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms. The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory appeared first on AdExchanger.
For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory Read More »
A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have evolved over the years.
Campaign Trail: Coca-Cola travels across decades to tell a family story Read More »
Chanuttita Chitmanasak, regional CRM & marketing automation lead – East Asia & Australia at Michelin, shares insights into how businesses can optimise their CRM strategies, navigate omnichannel challenges, and integrate AI for enhanced customer engagement. The role of data in refining CRM strategies According to Chitmanasak, data is the foundation of any successful CRM strategy.…
This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million. The post Fetch Is Playing The Super Bowl With A $1.2 Million Live Giveaway appeared first on AdExchanger.
Fetch Is Playing The Super Bowl With A $1.2 Million Live Giveaway Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion! appeared first on AdExchanger.
Comic: Conversion! Read More »
