Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.
Vitaminwater offers free rent to consumers who use its flavors as design inspiration Read More »
The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign Read More »
A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.
James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads Read More »
The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.
Martha Stewart is an underutilized intern in new Fiverr campaign Read More »
To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.
U.S. Bank celebrates Black achievement with zines in the New York Times Read More »
Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs. Non-retailers like United and JPMorgan Chase as well as specialty retailers like Sephora have jumped into advertising…
Meet 16 Execs Building Ad Businesses From Brands Like Chase and Home Depot Read More »
It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on
DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet Read More »
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as
That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales. The post Divestment Red Sirens; Criteo May Buy Skai appeared first on AdExchanger.
Divestment Red Sirens; Criteo May Buy Skai Read More »
A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings. That’s one of the findings of a joint study between Omnicom Media Group agency PHD Worldwide and WARC, which
