Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager of events in December. She joined Digiday Media with 15 years of experience in event strategy and partnership, after most recently directing event initiatives at Adweek and at Forbes. She will oversee events for Digiday, Glossy, […]
Digiday Media events get a refresh under Liz Pitonyak’s leadership Read More »
This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned nearly nine months into its deal with OpenAI and what he wants to develop with AI technology at the company this year. Q&A with Dotdash Meredith on AI agenda in 2025 Media companies
Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025 Read More »
DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal were not disclosed. This acquisition didn’t come out of the blue. DirecTV has had partial ownership of Invidi alongside Dish and WPP since 2020. Invidi will remain jointly owned by DirectV, Dish and WPP
DirecTV Acquires Majority Stake In Invidi Read More »
Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning. From uncertainty about third-party identifiers to the chaos of ever-changing privacy rules, brands, agencies and technology partners like Amazon have had to rethink, adapt and innovate to reach audiences wherever they are —
Relevancy at scale is a New Year’s resolution brands can achieve Read More »
Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and tools marketers use to achieve performance have evolved considerably, necessitating an update to how the industry understands the practice. This practice is about getting the most out of marketing spend by doing more with each
Why teams are following all 7 stages of development for performance marketing Read More »
Mark Zohar, CEO, Viafoura For the digital media industry, 2024 was a year characterized by ongoing disruption and challenges, balanced by emerging opportunities for resilience and growth. For many digital publishers and media brands, much of last year was spent modernizing core infrastructure and systems (e.g., CMS upgrades, dynamic paywalls, authorization systems), improving site performance
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety? Read More »
Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division’s new “moonshot” unit, Innovation Labs, and more ways technology is transforming the streaming
LG Ad Solutions’ CTO Dave Rudnick On How AI Will Influence CTV Experiences Read More »
The Molson Coors flagship continues to build buzz for its big game spot days after misspelling “refreshment” as “refershment” in an ad stunt.
Coors Light preps case of the Mondays for day after the Super Bowl Read More »
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
How TikTok Shop is changing the way brands reach customers Read More »
