Marketing

Alibaba’s e-commerce platforms, Taobao and Tmall, will begin accepting Tencent Holdings’ WeChat Pay as an additional payment method. This will allow Chinese consumers to use the country’s second-largest mobile payment system on popular e-commerce sites and Alipay, which Alibaba fintech affiliate Ant Group runs. Numerous online merchants have hailed the announcement as “one of the… […]

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019. That was the day that Google convened an in-person and livestreamed meeting with publishers in NYC to discuss a bundle of new changes to its auction dynamics, including the move to

TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election. The post Don’t Go Dark On Advertising During Election Season, New Research Suggests appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …      The post Comic: Warning: Contains News appeared first on AdExchanger.

Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away. The post Social Media May Be Hazardous To Your Health; The Google API You Hope For appeared first on AdExchanger.

The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those viral moments are increasingly looking for ways to stretch their 15 minutes of fame, including launching their own podcasts, product lines, e-courses and talent agencies. There’s money at stake: the creator economy is expected to

After a series of smash hits, Hollywood’s video game adaptations are starting to face more scrutiny from gamers. The pushback is a sign of potential burnout among moviegoers — but also shows that game adaptations are here to stay. As gaming film and TV adaptations such as the “Super Mario Bros. Movie” and “The Last of

Since the advent of generative AI roughly two years ago, one concern has persisted among marketers contemplating the advantages of the tech — bias. Agencies such as DDB, Monks and Huge, as well as generative AI marketing platform Pencil, hope to bolster their clients’ confidence through a mix of human corrections and technical fixes. The

On Thursday in federal court, the U.S. Justice Department introduced internal Google documents — including emails, chat logs and audio recordings — that showed Google execs’ plans around the introduction of new publisher tools to compete with header bidding. Evidence submitted by the DOJ suggests Google knew about industry unease over the evolution of DoubleClick