Marketing

Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. The post How Sensodyne Is Optimizing TV Ads Using Attention Metrics appeared first on AdExchanger.

Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years.  In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Totally Brand Safe appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When

From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year looking for ways to break through the noise. But what does the volume of conversation look like for the masses on social media? To get a sense of how often

GARM may be gone, but its legacy is in flux. Specifically, the staying power of the Global Media Sustainability Framework (GMSF) that GARM unveiled earlier this summer.  After more than a year in development, the standards for measuring ad carbon emissions were unveiled by GARM and Ad Net Zero at Cannes. These standards were more

With the news back in March that GroupM was planning to double its planned ad spend on women’s sports, the news was welcomed by pretty much anyone involved in women’s sports. Right around that time, the Caitlin Clark/Angel Reese rivalry during March Madness set the world on notice that women’s college basketball is just as

As it celebrates its 25th year — and a marquee deal with the Esports World Cup — ESL has announced a brand refresh intended to bring the esports company closer to its roots. Formerly known as Electronic Sports League, ESL was founded in Germany in 2000. Since merging with the esports platform FACEIT after both companies were

Influencer marketing is playing a bigger role in politics and elections as more events and organizations open doors to content creators. This is becoming especially clear as the 2024 presidential election approaches in the U.S. This month, as the White House and the Democratic National Convention both invite influencers to join their events (the Republican

Every agency holding company is grappling with similar questions: How to add value at a time when automation puts jobs at risk? How to avoid a race to the bottom with marketer RFPs? And how to mollify shareholders, who look for fatter margins and growing revenue? For Publicis, the answer has been to acquire retail