Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.
Netflix, Google team to bring shoppable integration to ‘Emily in Paris’ Read More »
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video
For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t
Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? Read More »
Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant to protect advertisers from being associated with online content that might harm their reputation. However, the current technology for determining what counts as “brand safe” is one-dimensional, outdated and has not evolved with advancements in
Don’t Cancel Brand Safety – Improve It Read More »
Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next. The post Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands? appeared first on AdExchanger.
Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands? Read More »
Two years into its Web3 roadmap, Adidas is on the cusp of launching its first avatar product. It’s a signal that the company is still full steam ahead on the metaverse — and the use of blockchain tech to build it. The avatars, part of Adidas’ “ALTS” storyline, which ties the company’s non-fungible token products into
How Adidas’ avatar launch signals the brand’s continued confidence in Web3 Read More »
As the English soccer season kicks off once again, one club’s working to create new advertising real estate on its player jerseys. Manchester United kicked off this season with its first ever back-of-shirt sponsor, U.S. tech brand Snapdragon, which will also take over the club’s front-of-shirt spot from SaaS firm TeamViewer. The brand, which is
Manchester United’s back-of-shirt sponsor points to future of sports jersey placements Read More »
Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it monopolized the search engine market through illegal commercial deals. These developments could fundamentally alter the advertising industry, albeit it’s worth noting that the resulting remedies from this case are far from
Google is facing a potential breakup; what are the likely outcomes? Read More »
The long game of sports investment got a bit more intense over the summer, as the Summer Olympics in Paris generated the most buzz in years, the NBA/WNBA landed a massive $76 billion rights deal that ramped up the amount of sports streaming/CTV content to unseen heights and women’s sports grabbed a greater share of
The generative AI hype has seemingly infiltrated everything, including influencer marketing. In response, influencers and content creators are taking a closer look at their contracts with brands, and are ultimately looking to future-proof their intellectual property and content usage rights. “My voice is everywhere, and it does create a little bit of a sense of
